Take a single course or earn the full master certificate by completing all three courses. Each course is eight weeks in duration; however, you have the ability to complete each course around your schedule and timeframe. Chat or call 855-300-1310 now to speak with an enrollment representative or click on any of the three courses below if you're ready to get started now.
Identify what data can reveal about your business, customers and competitive advantages. Learn how to attain actionable data by asking the right questions. Discover different approaches for strategic data management and business analytics as you examine real-world cases of successes and failures with analytics-based business strategies.
Structure your data so you can identify the business problems you need to solve and business opportunities you can’t afford to miss. In this course, you’ll examine techniques and algorithms for knowledge discovery in databases, from data pre-processing and transformation to model validation and post-processing. You’ll develop your understanding of marketing business processes that increasingly rely on analytics and use analytical tools to develop models that support these business processes.
Data is just information until you put it to work to solve complex business problems and harness strategic opportunities. Evaluate data segments that can yield significant results, such as marketing and social network analytics. Build your statistical toolkit and learn the data mining and analytical modeling techniques used to solve corporate business problems and build competitive advantages.