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Hospitality Business Operations Syllabus


Lecture # Subject Title
Lecture Faculty: Ron Cichy, PhD, NCE, CHA, CFBE, CHE
Facilitating Faculty: Jack Ninemeier, PhD, CHA
Week 1: Hospitality Industry Overview
1 Course Introduction
2 Major Segments
3 Lodging Properties
4 Food and Beverage Operations
5 Restaurant Types
6 Guest Service
7 Future Challenges
Lecture Faculty: Bonnie J. Knutson, BA, MA, PhD
Week 2: Marketing the Hospitality Experience
8 Introduction
9 3 Functions of the New Marketing Concept
10 Deciding (Identify Demand)
11 Discovering (Identify Demand)
12 Differentiating (Influence Demand)
13 Deliver +1 (Service Demand)
14 The Elements of a Hospitality Experience
15 Bringing it Together - The Elements of a Hospitality Experience
Lecture Faculty: Mike Kasavana, PhD
Week 3: Hospitality Information Systems
16 Overview
17 Electronic Data Processing (EDP)
18 Hardware/Software
19 Netware
20 Interfaces
21 Lodging
22 Restaurants
23 Transaction Processing Technology (TPT)
Lecture Faculty: Ray Schmidgall, PhD, CPA
Week 4: Financial Planning
24 Types of Budgets
25 Reasons for Budgeting
26 Budget Preparation Process
27 Forecasting Revenues
28 Estimating Expenses
29 Budgetary Control Process
30 Determining Significant Variances
31 Analysis Variances
Lecture Faculty: Ron Cichy, PhD, NCE, CHA, CFBE, CHE
Week 5: Leading Internal Customers
32 Quality
33 Internal Customers
34 Human Resources Processes
35 Team Importance
36 Teams Too
37 High-Performance Teams
38 Leadership Practices
Lecture Faculty: A.J. Singh, PhD, Rob Brown, MBA
Week 6: Lodging and Gaming Operations
39 Reservations
40 Check-in
41 Guest Rooms
42 Guest Services
43 Safety and Security
44 Check-out
45 Interview with Dr. Alan Grunewald
46 Gaming Facilities
47 Casino Games
48 Odds and Casino Math
49 Independent and Dependent Games
50 Marketing
51 Security
52 How to Enter the Gaming Industry
Lecture Faculty: Richard Bruner
Week 7: Private Club Operations
53 History and Mission of Private Clubs
54 The Place of the Club in the Hospitality Industry
55 Club Governance: The Board and Management
56 Working With the Club Owners; Boards and Committees
57 Service Relationships in Clubs
58 Club and Membership Marketing
59 Club Food, Beverage and Entertainment
60 Future Trends in Club Management
Lecture Faculty: Ron Cichy, PhD, NCE, CHA, CFBE, CHE
Week 7: Food and Beverage Operations
61 Think and Act Like The Owner
62 Food and Beverage Segments
63 Basic Planning Tools
64 Controlling Resources
65 Productivity
66 Control Points
67 Basics of Financial Management
68 Other Issues of Concern



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