Lecture # |
Subject Title |
Lecture Faculty: |
Tomas Hult, PhD |
Facilitating Faculty: |
Keith Niblett |
Week 1: |
Global Strategy Framework |
1 |
Welcome to the Fascinating World of Global Strategy |
2 |
Global Competence |
3 |
Alternate Lenses on China |
4 |
Keys to a Successful Global Strategy |
5 |
Global Strategy Framework |
6 |
Important Definitions & Distinctions |
7 |
Overview of Industry Drivers, Strategy Levers & Organization Factors |
8 |
Global Strategy: Benefits, Drawbacks & Finding the Balance |
Week 2 |
Industry Globalization Drivers |
9 |
Market Globalization Drivers Part 1 |
10 |
Market Globalization Drivers Part 2 |
11 |
Cost Globalization Drivers Part 1 |
12 |
Cost Globalization Drivers Part 2 |
13 |
Government Globalization Drivers Part 1 |
14 |
Government Globalization Drivers Part 2 |
15 |
Competitive Globalization Drivers Part 1 |
16 |
Competitive Globalization Drivers Part 2 |
Week 3: |
Global Market Participation & Global Products and Services |
17 |
Basis for Global Expansion |
18 |
Types of Global Market Participation |
19 |
Differing Strategic Roles for Each Country |
20 |
Benefits and Drawbacks of Global Market Participation |
21 |
Guidelines for Building Global Market Participation |
22 |
Designing Global Products & Services |
23 |
Benefits & Drawbacks of Global Products & Services |
24 |
Guidelines for Designing Global Products & Services |
Week 4: |
Locating Global Activities & Global Marketing |
25 |
Locating Global Activities |
26 |
Global Supply Chain Management |
27 |
Benefits & Drawbacks of Locating Global Activities |
28 |
Guidelines for Locating Global Activities |
29 |
Creating Global Marketing |
30 |
When & How to Use Global Marketing |
31 |
Benefits & Drawbacks of Creating Global Marketing |
32 |
Guidelines for Creating Global Marketing |
Week 5: |
Making Global Competitive Moves & the Global Organization |
33 |
Making Global Competitive Moves |
34 |
Benefits & Drawbacks of Making Global Competitive Moves |
35 |
Guidelines for Making Global Competitive Moves |
36 |
Global Organization: Structure |
37 |
Global Organization: Management Processes |
38 |
Global Organization: People |
39 |
Global Organization: Culture |
40 |
Guidelines for Building a Global Organization |
Week 6: |
Adopting a "Global" Strategy Within a World Region |
41 |
Adopting a “Global” Strategy within a Region |
42 |
EU: European Union |
43 |
NAFTA: North American Free Trade Agreement |
44 |
ASEAN: Association of Southeast Asian Nations |
45 |
Mercosur: “Common Market of the South” |
46 |
GCC: Gulf Cooperation Council |
47 |
COMESA: Common Market for Eastern & Southern Africa |
48 |
APEC: Asia-Pacific Economic Cooperation |
Week 7: |
Case Studies of Amex, FedEx, Microsoft & Nokia |
49 |
American Express Part 1 |
50 |
American Express Part 2 |
51 |
FedEx Part 1 |
52 |
FedEx Part 2 |
53 |
Microsoft Part 1 |
54 |
Microsoft Part 2 |
55 |
NOKIA Part 1 |
56 |
NOKIA Part 2 |
Week 8: |
Measurements & Conducting a Global Strategy Analysis |
57 |
Measuring Industry Globalization Drivers |
58 |
Measuring Global Strategy: Levers |
59 |
Measuring Global Organization Factors |
60 |
Measuring World Region Focus |
61 |
globalEDGE: Your Source for Global Business Knowledge |
62 |
Conducting a Global Strategy Analysis |
63 |
Conducting a Basic Global Benchmark of the Firm |
64 |
Wrap-Up of the Fascinating World of Global Strategy |