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Global Business Syllabus


Lecture # Subject Title
Lecture Faculty: Tomas Hult, PhD
Facilitating Faculty: Keith Niblett
Week 1: Global Strategy Framework
1 Welcome to the Fascinating World of Global Strategy
2 Global Competence
3 Alternate Lenses on China
4 Keys to a Successful Global Strategy
5 Global Strategy Framework
6 Important Definitions & Distinctions
7 Overview of Industry Drivers, Strategy Levers & Organization Factors
8 Global Strategy: Benefits, Drawbacks & Finding the Balance
Week 2 Industry Globalization Drivers
9 Market Globalization Drivers Part 1
10 Market Globalization Drivers Part 2
11 Cost Globalization Drivers Part 1
12 Cost Globalization Drivers Part 2
13 Government Globalization Drivers Part 1
14 Government Globalization Drivers Part 2
15 Competitive Globalization Drivers Part 1
16 Competitive Globalization Drivers Part 2
Week 3: Global Market Participation & Global Products and Services
17 Basis for Global Expansion
18 Types of Global Market Participation
19 Differing Strategic Roles for Each Country
20 Benefits and Drawbacks of Global Market Participation
21 Guidelines for Building Global Market Participation
22 Designing Global Products & Services
23 Benefits & Drawbacks of Global Products & Services
24 Guidelines for Designing Global Products & Services
Week 4: Locating Global Activities & Global Marketing
25 Locating Global Activities
26 Global Supply Chain Management
27 Benefits & Drawbacks of Locating Global Activities
28 Guidelines for Locating Global Activities
29 Creating Global Marketing
30 When & How to Use Global Marketing
31 Benefits & Drawbacks of Creating Global Marketing
32 Guidelines for Creating Global Marketing
Week 5: Making Global Competitive Moves & the Global Organization
33 Making Global Competitive Moves
34 Benefits & Drawbacks of Making Global Competitive Moves
35 Guidelines for Making Global Competitive Moves
36 Global Organization: Structure
37 Global Organization: Management Processes
38 Global Organization: People
39 Global Organization: Culture
40 Guidelines for Building a Global Organization
Week 6: Adopting a "Global" Strategy Within a World Region
41 Adopting a “Global” Strategy within a Region
42 EU: European Union
43 NAFTA: North American Free Trade Agreement
44 ASEAN: Association of Southeast Asian Nations
45 Mercosur: “Common Market of the South”
46 GCC: Gulf Cooperation Council
47 COMESA: Common Market for Eastern & Southern Africa
48 APEC: Asia-Pacific Economic Cooperation
Week 7: Case Studies of Amex, FedEx, Microsoft & Nokia
49 American Express Part 1
50 American Express Part 2
51 FedEx Part 1
52 FedEx Part 2
53 Microsoft Part 1
54 Microsoft Part 2
55 NOKIA Part 1
56 NOKIA Part 2
Week 8: Measurements & Conducting a Global Strategy Analysis
57 Measuring Industry Globalization Drivers
58 Measuring Global Strategy: Levers
59 Measuring Global Organization Factors
60 Measuring World Region Focus
61 globalEDGE: Your Source for Global Business Knowledge
62 Conducting a Global Strategy Analysis
63 Conducting a Basic Global Benchmark of the Firm
64 Wrap-Up of the Fascinating World of Global Strategy



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