Dr. Bonnie J. Knutson earned her BA, MA and PhD from Michigan State University. She is a professor in The School of Hospitality Business in the Eli Broad College of Business. Widely known as an authority on emerging lifestyle trends and creative marketing strategies, Dr. Knutson often consults with business leaders who want to understand and take advantage of changing consumer demands. Her work has been featured in publications such as The Wall Street Journal, USA Today, and on CNN. She has also had articles appear in numerous business publications, and is editor ofThe Journal of Hospitality and Leisure Marketing.
With her wit and entertaining style, Dr. Knuston is a frequent speaker at business and association meetings. She has been a featured presenter for the National Restaurant Association, the American Hotel & Motel Association, Meeting Professionals International, Club Managers Association of America, National Automated Merchandising Association, as well as financial, health care, automotive, and education organizations throughout the United States and abroad. In 1996, Dr. Knutson was awarded the prestigious Golden Key Teaching Excellence Award for continued outstanding instruction and dedication to students. She has also been named an Advertising Education Foundation Teacher-Scholar. In 2003, she won the coveted Withrow Award for excellence in teaching and research.