Dr. David J. Frayer is the Assistant Dean for Executive Education & Professional Development in the Broad College of Business at Michigan State University. He received his Ph.D. in marketing, logistics and international business, B.A. and M.B.A. in marketing from Michigan State University. Prior to returning to Michigan State University for his PhD, Dr. Frayer was a part of a product development staff group at Ameritech Publishing, Inc. In addition to his responsibilities at MSU, he also co-directs the annual Purchasing and Supply Chain Management Executive Seminar in June each year. Dr. Frayer has co-authored many books and reports including: Best Practice Model for ECR Alliances: Guidelines for the Development, Implementation and Maintenance of Alliances, World Class Logistics: The Challenge of Managing Continuous Change, a research-based book prepared for the Council of Logistics Management, and New Product Development: Strategies for Supplier Integration, a research-based book prepared for the American Society for Quality. He has published several articles in various prestigious journals. Dr. Frayer is also a frequent speaker at professional meetings, academic conferences and executive development programs. He is a member of the Council of Supply Chain Management Professionals and the Supply Chain Management Council of West Michigan.