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MGT 804 International Management


Course Description

This course is focused on gaining knowledge of how a multinational corporation competes successfully in the marketplace, with a particular emphasis on the MNC’s global strategy levers and organizational factors within the context of its industry globalization drivers.

Course Objectives

  • Identify what aspects of strategy should be globalized, with a focus on the most important global strategy levers
  • Discuss the different ways in which a global strategy can be used
  • Analyze the firm’s position in the global marketplace
  • Evaluate the firm’s critical global strategy levers, diagnose its industry globalization potential, and know how to build a global organization

Week 1


Topic: Understanding Global Strategy and Diagnosing Industry Globalization Potential
Lecture: Course Introduction

Outcomes

  • Outline the objectives of global strategy
  • Explain why global strategy is important
Lecture: Global Competence

Outcomes

  • Explain the interconnected nature of the global marketplace
  • Identify the exponential growth in world trade
  • Discuss global competence and its importance
Lecture: Alternate Lenses on China

Outcomes

  • Explain China’s market potential within its borders
  • Analyze China’s online market potential from now until 2020
Lecture: Keys to a Successful Global Strategy

Outcomes

  • Identify uniqueness that drives strategy
  • Explain the keys to a successful global strategy
Lecture: Global Strategy Framework

Outcomes

  • Describe the key aspects of the global strategy framework
  • Explain the alignment issues inherent in the globalization triangle
Lecture: Important Definitions and Distinctions

Outcomes

  • Explain key definitions and distinctions that are highly relevant for this course within the context of global strategy
    • Global
    • Globalize
    • Regional
    • Country
    • Worldwide business
    • Transnational
Lecture: Overview of Industry Drivers, Strategy Levers, and Organization Factors

Outcomes

  • Explain key industry globalization drivers
  • Explain key global strategy levers
  • Explain key organization factors
Lecture: Global Strategy: Benefits, Drawbacks, and Finding the Balance

Outcomes

  • Describe benefits of adopting a global strategy
  • Describe potential drawbacks of adopting a global strategy
  • Explain the need to find the balance in strategy implementation
  • Explain how more than one global strategy is viable
Lecture: Market Globalization Drivers: Part 1

Outcomes

  • Explain the market globalization drivers' placement in the global strategy framework
  • Diagnose a firm’s global potential based on the market globalization drivers
Lecture: Market Globalization Drivers: Part 2

Outcomes

  • Explain the market globalization drivers' placement in the global strategy framework
  • Diagnose a firm’s global potential based on the market globalization drivers
  • Discuss the detail and depth of each of the market globalization drivers
Lecture: Cost Globalization Drivers: Part 1

Outcomes

  • Explain the cost globalization drivers' placement in the global strategy framework
  • Diagnose a firm’s global potential based on the cost globalization drivers
Lecture: Cost Globalization Drivers: Part 2

Outcomes

  • Explain the cost globalization drivers' placement in the global strategy framework
  • Diagnose a firm’s global potential based on the cost globalization drivers
  • Discuss the detail and depth of each of the cost globalization drivers
Lecture: Government Globalization Drivers: Part 1

Outcomes

  • Explain the government globalization drivers' placement in the global strategy framework
  • Diagnose a firm’s global potential based on the government globalization drivers
Lecture: Government Globalization Drivers: Part 2

Outcomes

  • Explain the government globalization drivers' placement in the global strategy framework
  • Diagnose a firm’s global potential based on the government globalization drivers
  • Discuss the detail and depth of each of the government globalization drivers
Lecture: Competitive Globalization Drivers: Part 1

Outcomes

  • Explain the competitive globalization drivers' placement in the global strategy framework
  • Diagnose a firm’s global potential based on the competitive globalization drivers
Lecture: Competitive Globalization Drivers: Part 2

Outcomes

  • Explain the competitive globalization drivers' placement in the global strategy framework
  • Diagnose a firm’s global potential based on the competitive globalization drivers
  • Discuss the detail and depth of each of the competitive globalization drivers

Week 2


Topic: Global Strategy Levers (Market Participation, Products/Services, and Locating Global Activities)
Lecture: Basis for Global Expansion

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called market participation
  • Discuss a firm’s basis for global expansion, rooted in
    • Transferable business model
    • Leverageable competitive advantage
    • Being from a more developed country
Lecture: Types of Global Market Participation

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called market participation
  • Discuss a firm’s types of global market participation, rooted in having a
    • Global market share
    • Global balance
    • Presence in globally strategic markets
Lecture: Differing Strategic Roles for Each Country

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called market participation
  • Discuss the differing strategic roles for each country
    • Stand-alone attractiveness of a country
    • Global strategic importance of a country
    • Synergy with other business that a firm has in the country
Lecture: Benefits and Drawbacks of Global Market Participation

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called market participation
  • Discuss a firm’s
    • Benefits of global market participation
    • Drawbacks of global market participation
Lecture: Guidelines for Building Global Market Participation

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called market participation
  • Discuss the guidelines and issues involved in global market participation
Lecture: Designing Global Products and Services

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called products and services
  • Discuss issues pertaining to designing global products and/or services
Lecture: Benefits and Drawbacks of Global Products/Services

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called products and/or services
  • Discuss a firm’s
    • Benefits of global products and services
    • Drawbacks of global products and services
Lecture: Guidelines for Designing Global Products and Services

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called products and/or services
  • Discuss the guidelines and issues involved in developing global products and services
Lecture: Locating Global Activities

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called locating global activities
Lecture: Global Supply Chain Management

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called locating global activities
  • Discuss issues pertaining to global supply chain management
Lecture: Benefits and Drawbacks of Locating Global Activities

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called locating global activities
  • Discuss a firm’s
    • Benefits of locating global activities
    • Drawbacks of locating global activities
Lecture: Guidelines for Locating Global Activities

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called locating global activities
  • Discuss the guidelines and issues involved in locating global activities

Week 3


Topic: Global Strategy Levers (Creating Global Marketing and Making Global Competitive Moves)
Lecture: Creating Global Marketing

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called creating global marketing
Lecture: When and How to Use Global Marketing

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called creating global marketing
  • Discuss when and how to use global marketing
Lecture: Benefits and Drawbacks of Creating Global Markets

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called creating global marketing
  • Discuss a firm’s
    • Benefits of creating global marketing
    • Drawbacks of creating global marketing
Lecture: Guidelines for Creating Global Marketing

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called creating global marketing
  • Discuss the guidelines and issues involved in creating global marketing
Lecture: Making Global Competitive Moves

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called making global competitive moves
Lecture: Benefits and Drawbacks of Making Global Competitive Moves

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called making global competitive moves
  • Discuss a firm’s
    • Benefits of making global competitive moves
    • Drawbacks of making global competitive moves
Lecture: Guidelines for Making Global Competitive Moves

Outcomes

  • Explain the global strategy levers' placement in the global strategy framework
  • Describe issues related to the global strategy lever called making global competitive moves
  • Discuss the guidelines and issues involved in creating global competitive moves

Week 4


Topic: Building the Global Organization and Regional Strategy
Lecture: Global Organization: Structure

Outcomes

  • Explain the global organization factors' placement in the global strategy framework
  • Describe issues related to the global organization factor called organization structure
Lecture: Global Organization: Management Processes

Outcomes

  • Explain the global organization factors' placement in the global strategy framework
  • Describe issues related to the global organization factor called management processes
Lecture: Global Organization: People

Outcomes

  • Explain the global organization factors' placement in the global strategy framework
  • Describe issues related to the global organization factor called people
Lecture: Global Organization: Culture

Outcomes

  • Explain the global organization factors' placement in the global strategy framework
  • Describe issues related to the global organization factor called culture
Lecture: Guidelines for Building a Global Organization

Outcomes

  • Explain the global organization factors' placement in the global strategy framework
  • Describe the guidelines and issues involved in building a global organization
Lecture: Adopting a Global Strategy Within a Region

Outcomes

  • Explain the issues pertaining to a regional strategy and the alignment of
    • Global strategy
    • Regional strategy
    • Country strategy
    • Country operations
  • Identify characteristics/variables that are typically used to define a world region from a business strategy standpoint
Lecture: EU: European Union

Outcomes

  • Explain the issues pertaining to a strategy in the region defined by the European Union (EU)
  • Discuss data on the EU to identify the trade agreement’s key issues
Lecture: NAFTA: North American Free Trade Agreement

Outcomes

  • Explain the issues pertaining to a strategy in the region defined as the North American Free Trade Agreement (NAFTA)
  • Discuss basic data on NAFTA to identify the trade agreement’s key issues
Lecture: ASEAN: Association of Southeast Asian Nations

Outcomes

  • Explain the issues pertaining to a strategy in the region defined as the Association of Southeast Asian Nations (ASEAN)
  • Discuss basic data on ASEAN to identify the trade agreement’s key issues
Lecture: Mercosur: Common Market of the South

Outcomes

  • Explain the issues pertaining to a strategy in the region defined as Mercosur
  • Discuss basic data on Mercosur to identify the trade agreement’s key issues
Lecture: GCC: Gulf Cooperation Council

Outcomes

  • Explain the issues pertaining to a strategy in the region defined as the Gulf Cooperation Council (GCC)
  • Discuss basic data on GCC to identify the trade agreement’s key issues
Lecture: COMESA: Common Market for Eastern and Southern Africa

Outcomes

  • Explain the issues pertaining to a strategy in the region defined as the Common Market for Eastern and Southern Africa (COMESA)
  • Discuss basic data on COMESA to identify the trade agreement’s key issues
Lecture: APEC: Asia-Pacific Economic Cooperation

Outcomes

  • Explain the issues pertaining to a strategy in the region defined as the Asia-Pacific Economic Cooperation (APEC)
  • Discuss basic data on APEC to identify the trade agreement’s key issues

Week 5


Topic: Measuring the Variables in the Framework and Conducting a Global Strategy Analysis
Lecture: American Express: Part 1

Outcomes

  • Explain how the global industry drivers, global strategy levers, and organization factors work for American Express in the global marketplace
  • Describe the trigger points that make American Express successful
Lecture: American Express: Part 2

Outcomes

  • Explain how the global industry drivers, global strategy levers, and organization factors work for American Express in the global marketplace
  • Describe the trigger points that make American Express successful
  • Discuss in-depth information on each industry, strategy, and organization factor
  • Discuss cause-and-effect relationships to determine specific uniqueness of American Express and what helps or hinders their global marketplace performance
Lecture: FedEx: Part 1

Outcomes

  • Explain how the global industry drivers, global strategy levers, and organization factors work for Federal Express in the global marketplace
  • Describe trigger points that make FedEx successful
Lecture: FedEx: Part 2

Outcomes

  • Explain how the global industry drivers, global strategy levers, and organization factors work for FedEx in the global marketplace
  • Describe the trigger points that make FedEx successful
  • Discuss in-depth information on each industry, strategy, and organization factor
  • Discuss cause-and-effect relationships to determine specific uniqueness of FedEx and what helps and hinders their global marketplace performance
Lecture: Microsoft: Part 1

Outcomes

  • Explain how the global industry drivers, global strategy levers, and organization factors work for Microsoft in the global marketplace
  • Describe the trigger points that make Microsoft successful
Lecture: Microsoft: Part 2

Outcomes

  • Explain how the global industry drivers, global strategy levers, and organization factors work for Microsoft in the global marketplace
  • Describe the trigger points that make Microsoft successful
  • Discuss in-depth information on each industry, strategy, and organization factor
  • Discuss cause-and-effect relationships to determine specific uniqueness of Microsoft and what helps or hinders their global marketplace performance
Lecture: Nokia: Part 1

Outcomes

  • Explain how the global industry drivers, global strategy levers, and organization factors work for Nokia in the global marketplace
  • Describe the trigger points that make Nokia successful
Lecture: Nokia: Part 2

Outcomes

  • Explain how the global industry drivers, global strategy levers, and organization factors work for Nokia in the global marketplace
  • Describe the trigger points that make Nokia successful
  • Discuss in-depth knowledge on each industry, strategy, and organization factor
  • Discuss cause-and-effect relationships to determine specific uniqueness of Nokia and what helps or hinders their global marketplace performance
Lecture: Measuring Industry Globalization Drivers

Outcomes

  • Describe potential measurements for the industry globalization drivers
    • Market drivers
    • Cost drivers
    • Government drivers
    • Competitive drivers
Lecture: Measuring Global Strategy Levers

Outcomes

  • Describe potential measurements for the global strategy levers
    • Global market participation
    • Global products and services
    • Global location of activities
    • Global marketing
    • Global competitive moves
Lecture: Measuring Global Organization Factors

Outcomes

  • Describe potential measurements for the global organization factors
    • Organization structure
    • Management processes
    • People
    • Culture
Lecture: Measuring World Region Focus

Outcomes

  • Describe potential measurements for the world region focus based on the industry globalization drivers
    • Market globalization drivers
    • Cost globalization drivers
    • Government globalization drivers
    • Competitive globalization drivers
Lecture: globalEDGE: Your Source for Global Business Knowledge

Outcomes

  • Navigate the globalEDGE website
  • Summarize the website’s vast amount of information, data, and content on international business and trade
Lecture: Conducting a Global Strategy Analysis

Outcomes

  • Explain the global industry drivers', global strategy levers', and global organization factors' placement in the global strategy framework
  • Describe the issues related to conducting a global strategy analysis
Lecture: Conducting a Basic Global Benchmark of the Firm

Outcomes

  • Explain the global industry drivers', global strategy levers', and global organization factors' placement in the global strategy framework
  • Describe the issues related to conducting a global benchmark of the firm
Lecture: Conclusion of Global Business Strategy

Outcomes

  • Identify the key aspects of the global strategy framework which we tackled in detail in this course

The course description, objectives and learning outcomes are subject to change without notice based on enhancements made to the course. May 2015