In the restaurant business, quality is a universal, vital element for success, but advanced management insights spanning a range of disciplines allow a restaurant to deliver on its promise of quality and keep guests coming back.
Based on the curriculum of Michigan State University's Hospitality Business Management program, successful restaurant professionals need to acquire a broad base of knowledge such as:
- Quality management: This includes the different aspects of management focused on quality that allow a manager to continuously improve the guest experience. It includes specific quality measures and processes that have proven to create world-class service.
- Financial and accounting management: Restaurant managers should be comfortable working with all types of financial statements and measures to monitor the financial health of the business.
- Facilities management: It's key to acquire knowledge of the operations that are critical to monitor, such as inventory turnover, and not just food and beverages but other goods, as well, along with building and equipment maintenance.
- Supervision and personnel management: In a field as people-centered as the restaurant business, it's important to know human resources processes and responsibilities and be comfortable with issues like time management, team types and work groups, motivating performance and increasing staff members' satisfaction.
- Leadership: Understanding different leadership styles is vital – more important is the ability to acquire the style that works for the individual and for the culture being created.
- Marketing: It's not just “selling” the business with loyalty programs and advertising campaigns that fall under this banner, but activities to monitor and manage guest expectations and satisfaction.
Understanding the need to develop these abilities is one thing. How to go about acquiring them is the issue. Some professionals acquire them through experience, others through education and classroom training. Still others come by this knowledge through a combination.
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So what are your options to gain and develop this management knowledge?
- Provides exposure to real-world issues
- Teaches what works and what doesn't
- Can take time to acquire advanced restaurant management knowledge
- Alone may not be enough to master every skill more easily accessed in a classroom
- Provides analytical and theoretical knowledge through a wider perspective
- Offers a more direct route to gain restaurant management skills
- May be faster than relying on experience
- May not have enough “real world” instruction
A college or university certificate program:
- May offer the best of both worlds
- Often takes less than a year
- Is focused and practical
- Is used by many workers to bolster or add to their abilities
- Is a fast-growing college credential not to be confused with industry certifications
No matter how successful you and your restaurant may currently be, it takes the right restaurant management skillset to help the business thrive. Your next challenge is to choose the best educational path that’s going to meet your particular needs.
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