Hello, my name is Dr. Robert Wiseman, Eli Broad Legacy Fellow of Management and the chair of the Department of Management in the Eli Broad Graduate School of Management at Michigan State University.
I have been actively teaching in all areas of management for more than 20 years and have worked with individuals and organizations around the world in researching decision behavior under uncertainty, risk in corporate governance, strategic decision making, and executive compensation.
I'd like to talk to you about a special opportunity. You can master the key components of strategic management with Michigan State's new master certificate. By building on management concepts and methods and integrating your previous training with functional areas of management, you will learn how to create and sustain a competitive advantage for your organization in today's challenging global marketplace.
The strategic decisions you make as an effective leader and manager are the origin of your firm's strategic position, its resources and capabilities, and ultimately, your firm's competitive advantage. From tactics to strategy, you'll study the process of strategic decision making and how to develop and refine your strategic decision-making skills as an individual and as a member of a management team. Through this program, you will examine various types of corporate strategy and discover proven ways to create value across multiple businesses. You'll analyze management problems by integrating environment and organizational characteristics to develop creative strategies.
Successfully leading and managing an organization stems from your ability to sift through potentially useful information to identify and use information that is critical to creating and sustaining effective business and corporate strategies that create value for your company.
We have incorporated the tools you need in this comprehensive online program so you can position yourself for success at any level, whether you're early in your career or a seasoned professional.
A master certificate in strategic leadership features courses presented by the country's leading experts in management, strategy, and leadership, the same professors who teach at MSU's top-ranked graduate school of business. The courses, which feature thorough case studies, build on each other in a step-by-step progression and culminate with you attaining the tools and resources you need to impact the strategic direction of your organization.
This interactive program is an ideal opportunity to earn a professional certificate from Michigan State anytime, anywhere, including at home, at work, or even while you travel. No classroom attendance is required. Through a state-of-the-art e-learning system, you will be immersed in an online, multimedia environment that facilities rich, real-time interaction and collaboration among participants and faculty.
With each course, you'll acquire new skills you can begin applying immediately and you'll also have new credentials that will enhance your professional profile. To learn more and for complete details, such as start dates and tuition information, visit michiganstateuniversityonline.com. And thank you very much for your time.