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Strategic Management

Strategic Management

Excel in Leadership!

In this course, you will gain new perspectives for building market resilience and dominance for your organization. Understand the difference between corporate and business strategy and what it takes for a corporate headquarters to add value and increase business unit success. Study best practices in key areas of corporate strategy, including diversification, mergers and acquisitions, strategic alliances, corporate governance and strategic leadership.

Strategic Management


What You’ll Learn


  • When and why firms diversify
  • Five corporate strategy types
  • Role of synergy
  • How Newell’s corporate strategy creates value across all businesses

Mergers and Acquisitions

  • Why mergers and acquisitions are so prevalent
  • Merger myths you need to be aware of
  • How to seal the deal: Acquisitions from the bidding and target firms’ perspectives

Business Groups

  • What are business groups and how do they differ from conglomerates?
  • How business groups add value in emerging markets

Strategic Alliances

  • Different forms of strategic alliances
  • Why strategic alliances form
  • What affects strategic alliance success
  • How social networks influence alliance success

Corporate Governance

  • Understand executive compensation schemes
  • The role of the board of directors
  • Why governance practices fail to protect shareholder interests
  • How capital markets discipline firms

Strategic Leadership

  • The role of leadership in organizational design and culture
  • How leaders set corporate direction as change agents
  • Developing a learning organization approach
  • Why resource management and development matter

Corporate Social Responsibility

  • Elements of the socially responsible organization
  • How leaders influence organizational values, integrity and accountability
  • Managing the social contract in corporate decision making
  • Viewing organizations through a stakeholder perspective
  • Re-examining the “divine” right of shareholders

Credit & Tuition

ACE credit recommendation 3 semester hours in the upper-division baccalaureate degree category.  Register today and earn 3.5 CEUs for $1,980.  

Who Should Register?

Whether you are a director-level executive or a manager of a small team, Strategic Management gives you the advanced knowledge to become an effective strategic leader.