Create Effective and Efficient Logistical Operations!
While most firms have given a great deal of thought to logistical design and management, very few focus their attention on market distribution. In fact, there is considerable evidence that this critical arena of business strategy is simply treated as a given in most firms and not subject to the same rigorous analysis as other aspects of strategy. Firms have even changed, added, or modified market distribution structures with little consideration of the impact on overall business performance and the logistical consequences of such changes. Distribution Fulfillment covers the critical topics to help you learn how to develop, implement and manage a market distribution strategy for your logistical operations.
Throughout the eight weeks of this course, you’ll identify the interrelationships between "marketing channel structure" and "logistics distribution structure" Historically, they’ve been known as two independent areas of decision-making, but it’s becoming increasingly clear that these two topics are indeed closely related to one another.
What You’ll Learn
Distribution Roles & Channel Structure and Function
- How to identify the role of distribution in your marketing strategy
- Ways to develop positioning, promotional efforts and pricing strategy
- Typical channel structures, flows and functions
- Process for effective channel design
Supply Side Analysis & Distribution Channel Participants
- Value of merchant wholesalers for manufacturers and customers
- Best practices for retail structures and non-store retail formats
- How to classify types of merchandise, ownership and control
Distribution Channel Selection
- How to evaluate channel design and map channel functions, flows and tasks
- Ways to identify objectives and constraints
- Use of the channel decision matrix
Evaluating Channels: Cost & Profitability
- How to apply cost and profitability analysis concepts, tools and techniques
- Importance of activity-based approaches to financial analysis
Evaluating Return on Investment
- How to compare and analyze common strategic profit models
- Supply chain response time, dwell time, days of supply and other metrics
- Best practices for benchmarking
- How to analyze types of power and develop channel power
- Techniques for managing conflict in channels
- Risks and rewards of channel alliances
- Stages of relationship development and critical success factors for alliances
A Comprehensive Case
- How to analyze the opportunity for vertical integration
- Application of the channel analysis framework to a comprehensive case
Other Considerations in Channel Analysis
- Understand the role of franchising
- How to evaluate service channel opportunities
- Legal constraints on channel policies
Credit & Tuition
ACE credit recommendation 3 semester hours in the lower-division/associate baccalaureate degree catagory. Register today and earn 3.5 CEUs for $2,480.
Who Should Register?
Michigan State’s Distribution Fulfillment training is essential for logistics professionals responsible for maintaining high standards of customer service and quality, while minimizing costs and streamlining their supply chain. It also contains valuable insights for managers and executives, who define, create, implement, and integrate supply chain strategies. Students should have a working knowledge of supply chain function integration, which is addressed in the Supply Chain Management I and II courses.