Professional Certificate in Business Analytics and Applied AI
Bridge the Gap Between Business and Analytics
Overview
From artificial intelligence and machine learning to data visualization and generative AI, new tools and analytical capabilities are transforming how organizations make decisions, understand their customers, and compete — every minute of every day. In this new era of AI-driven business, the ability to interpret data, evaluate AI-generated insights, and lead teams through change has become the defining skill for professionals at every level — but you have to build both the leadership fluency and the analytical confidence to act on it.
Develop the skills to lead through AI-driven change and make smarter, data-informed decisions across any business function with a Professional Certificate in Business Analytics and Applied AI from Michigan State University.
Required Courses
3 Course Program
Leading in the Age of AI and Machine Learning Course $1,150
4 Week Course View Course
Strategic Leadership in the Era of AI and Advanced Machine Learning Course $1,150
4 Week Course View Course
Mastering Data-Driven Management and Decision Making Course $2,300
8 Week Course View Course
Total
$4,278 $4,600
16 Week Program Save up to $322 on 3 course package
* Tuition is determined by the University and does not include books or other fees that may apply. These rates are subject to change at any time during the program or enrollment process.
What You'll Learn
- The three required courses combine AI leadership and applied analytics to give you both the people skills and the data skills needed to thrive in an AI-enabled organization.
- Develop practical leadership frameworks for leading teams through AI-driven change, evaluating AI opportunities strategically, and building the organizational alignment needed to drive adoption across stakeholder groups.
- Understand how machine learning methods — including clustering, regression, classification, and generative AI — produce outputs, and build the critical judgment to interpret, question, and communicate those results with confidence.
- Gain hands-on experience using tools such as Excel and Power BI to apply AI-assisted analytics techniques, create effective data visualizations, and analyze real business scenarios across marketing, operations, finance, and customer strategy.
Who Should Register
- The Professional Certificate in Business Analytics and Applied AI is designed for:
- Business professionals in data-influenced roles — marketing, finance, operations, consulting, or customer analytics — who want to interpret and act on AI and analytics outputs with greater confidence and credibility.
- Managers and team leads who oversee teams that produce or use data and need to evaluate their work, communicate findings to leadership, and make better-informed decisions without becoming technical specialists.
- Professionals who have completed or are considering the AI Management and Leadership courses and want to add practical analytics skills to their leadership credential — building the complete picture of both the human and data dimensions of AI-driven business.
Digital Badges
Upon completion, you’ll earn a digital badge that showcases your achievement—instantly shareable across LinkedIn, social media, and professional platforms—to elevate your credibility and expertise
