Analytics for Competitive Advantage Course

Next Start Date: February 1, 2025

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Overview

Focus on the issues that drive innovation and value with a broad range view of business analytics. With the amount of internal and external information available today, successful managers need the ability to filter out the noise and hone in on the challenges that matter. This starts with asking the right questions. Many managers’ view of the world going on around them is limited to historical operational related data. Those who understand big data and how to use it have the ability not only to look at past performance and why it happened, but also predict future performance and continuously refine strategies to optimize and stay ahead of the competition.

In this eight-week 100% online course, you’ll explore why digitized business processes and data analytics are essential to the performance and competitive advantage of a modern corporation. You’ll refine your ability to ask the right questions to avoid wasted time and effort solving for the wrong issues. Discover different approaches for strategic data management and business analytics as you examine real-world cases of successes and failures with analytics-based business strategies.

What You’ll Learn

Competing With Analytics

  • The way business analytics impacts organizational value creation
  • Why it is important to have a strategic analytics orientation
  • The role of a data scientist
  • How to identify the stages of analytics evolution
  • The challenges in creating an organizational analytics platform

Using Analytics to Create Value

  • What you should know about the changing data environment and its implications for business
  • The 4 Vs of data
  • What the “Internet of Things” has to do with business analytics
  • How analytics impacts industries and firms

Enterprise Data Management & Analytical and Modeling Tools

  • The value of enterprise resource planning systems (ERPs) and relational databases
  • What a data management lifecycle consists of
  • The differences between data storage and processing using structured vs. unstructured data
  • Statistical and modeling techniques for data analysis
  • Essentials of data mining

Value Chain and Business Analytics

  • The role of KPIs and the relationship between KPIs and analytics
  • Porter’s Five Forces Model and how it can be used to identify analytics activities
  • Two strategic levers in applying analytics: changes in measuring customer engagement and computational computing
  • Porter’s Value Chain

Marketing/Sales Valuation Processes

  • How analytics has and will continue to enhance marketing and sales processes
  • Specific marketing analytics activities that are increasingly used by many organizations today

Enterprise Risk, Supply Chain and HR Processes

  • Analytics value creation in the following areas:
    • Enterprise Risk Management
    • Finance
    • Accounting
    • Supply Chain
    • HR

Identifying & Defining Organizational Problems and Opportunities

  • Critical factors of enterprise analytics success
  • How to evaluate an appropriate enterprise analytics structure
  • How to manage an analytics project including value creation
  • The privacy and security challenges associated with business analytics

Telling the Story of the Data – Communication and Visualization

  • The importance of communication in the analytics process
  • The critical role of visualization in analytics
  • Different types of visualization approaches

Who Should Register?

This course is designed for professionals who want to create value and a competitive advantage using analytics. With its exploration into analytical tools and strategies and the impact they can have on various business areas, the course helps professionals understand the analytics capabilities they need and ways to get buy-in for implementing those capabilities throughout the organization.

Curriculum

8 Week Course

Previous
Next
Competing With Analytics
  • Course Introduction
  • Introduction to Analytics
  • Strategic Analytics Orientation
  • Evolution of Analytics Within the Enterprise
  • Role of a Data Scientist
  • Data Scientist Skills Identification
  • Enterprise Decision Making
  • The Analytics Landscape
  • Challenges in Creating an Analytics Platform
Using Analytics to Create Value
  • Data and the Four Vs
  • Data Volume
  • Data Velocity
  • Data Variety
  • Data Veracity
  • Internet of Things
  • Analytics Transforming Industries
  • Analytics Transforming Companies
Enterprise Data Management, Analytical and Modeling Tools
  • Enterprise Data and ERP Systems
  • Relational Databases and Multi-Dimensional Data Storage
  • The Data Management Life Cycle
  • Data Management Continued – Business Intelligence
  • Data Storage and Processing Hadoop® and MapReduce
  • Analytical and Modeling Tools
  • Statistical and Programming Tools
  • Data Mining Algorithms
Value Chain and Business Analytics
  • Dashboards and KPIs
  • Porter's Five Forces
  • Five Forces and Analytics
  • Structural Changes in Customer Engagement
  • Computational Computing and Value Creation
  • Using Computational Computing in Industry Applications
  • Porter's Value Chain
Marketing/Sales Valuation Processes
  • Introduction to Marketing and Sales
  • Analytics and Customer Acquisition
  • Search Engine Optimization
  • Analytics and Marketing Segmentation
  • Analytics and Customer Churn and Retention
  • Enhancing the Customer Relationship and Web Analytics
  • Analytics and Customer Lifetime Value
  • Analytics and Social Media
Supply Chain, Enterprise Risk and HR Processes
  • Enterprise Risk Management
  • Finance
  • Accounting
  • Supply Chain Management (SCM)
  • SCM Manufacturing
  • SCM Logistics and Returns
  • Human Resources
  • Unique Applications
Identifying and Defining Organizational Problems and Opportunities
  • Critical Factors in Enterprise Analytics Success
  • Structuring Your Analytics Team
  • Managing an Analytics Project: Part 1
  • Managing an Analytics Project: Part 2
  • Measuring Analytics Value Creation
  • Personal Privacy: Part 1
  • Personal Privacy: Part 2
  • Securing Data
Telling the Story of the Data – Communication and Visualization
  • Role as a Storyteller
  • What is Visualization?
  • Why Visualization is Important
  • Visualization Touch Points in the Analytics Process
  • Visualization Techniques to Tell Stories
  • Challenges with Visual Information
  • Software Tools for Visualizing Data
  • Visual Displays for Sensemaking

Have Questions?

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Pay Online With A Credit Card

If you’re going to pay by credit card, you can either get started with installment payments or pay in full. Just let your enrollment representative know the option that work best for you.

Pay in Full: $2,480 or Flexible payment options available

Corporate and Military Tuition Assistance

  1. Corporate and Military TA

    Corporate tuition assistance is paid by your employer. You will need to provide appropriate forms for processing, prior to enrollment. Air Force tuition assistance is available for active-duty service members. You will need to provide a valid military tuition assistance voucher. Both TA options are subject to employer benefit policies.

  2. Deferred Corporate TA

    Pay tuition now and have your employer reimburse you. Additional documentation will be needed to process this payment. Subject to employer benefit policies.

Military Benefits

Active Duty

Michigan State offers a 15% savings, per certificate course, to active-duty servicemembers, Guardsmen and Reservists (upon verification of military status).

Veterans

Michigan State offers a 15% savings, per certificate course to veterans (upon verification of military status).

Spouses and Family

Michigan State offers a 15% savings, per certificate course, to active-duty servicemembers, veterans, Guardsmen, Reservists and their spouses and dependents (upon verification of military status).

If you are interested in learning more about the steps you need to complete payment, please contact a Student Success Representative. This reduction is valid off the standard tuition fee rate of the listed courses offered by Michigan State University with online administration by Bisk. This reduction is not stackable with other reductions, and you may not use this reduction in conjunction with other reductions.

Have Questions?

Our representatives are here to assist you.